Hero-Grade: What It Means to CentralSquare

You may have seen CentralSquare’s new look and logo, launched on October 15th. But this rebrand isn’t just cosmetic—it’s a statement of purpose. 

We set out to create a brand that better reflects our unwavering commitment to the people who keep communities safe and running—the everyday heroes behind the scenes and on the front lines.

That mission led us to a defining idea: hero-grade.

Hero-grade represents more than technology. It’s the standard we hold ourselves to. It’s how we design software that strengthens agencies, empowers first responders, and supports entire communities. From the 911 dispatcher answering the call to the finance director balancing a budget, our goal is to deliver systems as resilient and dependable as the people who use them.

So what exactly does “hero-grade” mean? Let’s break it down.
differences between each cloud environment, address common compliance and security misconceptions, and explain what our transition means for your agency.

Why is CentralSquare Rebranding?

A strong brand reflects a company’s purpose and passion. For CentralSquare, that purpose has always been clear: to serve the everyday heroes who keep communities safe, connected, and running. It was time for our brand to reflect the unwavering commitment behind everything we do.

From onboarding to daily tasks, “hero-grade” rallies our employees behind a clear mission. From website design to customer support, the rebrand reinforces our commitment to public servants.

“This change is not about colors, or fonts, or logos. It’s about capturing the true heroism of our customers and the communities they serve. ‘Hero-grade’ captures both the strength of our technology and the unwavering commitment behind it. It’s about standing shoulder to shoulder with our customers—demonstrating to everyone who we are and what we stand for.”

• Matt Gasior, VP of Marketing at CentralSquare

Being hero-grade is at the heart of CentralSquare’s mission. It reflects our dedication to building technology that empowers dispatchers, first responders, and public administrators to protect, serve, and strengthen the communities they call home.

What Does Hero-Grade Mean?

Hero-grade is more than a tagline. It’s our promise to the police chiefs, new recruits, finance directors, and admin assistants at every level of government. 

You serve your community with integrity and excellence, going above and beyond the call of duty. Being hero-grade means holding ourselves to the same high standards as those who rely on our software. Forget about “meeting expectations.” We build solutions that empower your agency to exceed them.

At its core, hero-grade is about collaboration. We stand shoulder to shoulder with our customers, helping you achieve your mission stronger, faster, and smarter.

Why Was Hero-Grade Chosen for the Rebrand?

Hero-grade was chosen because it captures who we are and who we serve. It reflects the spirit of our customers—the dispatchers, officers, and administrators who show up every day to protect and strengthen their communities. Their dedication inspires everything we do at CentralSquare.

Our mission has always been to build software that agencies can count on when it matters most. With “hero-grade,” we’re shining a light on the real heroes (our customers) and reaffirming our promise to deliver technology that matches their level of commitment.

How Would You Describe Hero-Grade?

“Hero-Grade is CentralSquare’s commitment not only to ourselves but to our community. It’s providing the best services to first responders – the foundation of stability in the public safety marketplace. Being built for moments when seconds matter.” 

• Jeff Blye, Senior Account Executive at CentralSquare

Watch the video to hear more from CentralSquare’s team on what Hero-Grade means to them.

What’s Next for CentralSquare?

Expect to see our new brand and logo across our website, products, and emails. The rebrand only reinforces our mission: to power public servants and uplift communities with hero-grade technology. 

We’re proud to support over 8,000 communities nationwide with solutions built for reliability, resilience, and impact. Schedule a discovery call today to learn how CentralSquare can help your agency strengthen its mission with hero-grade solutions.